Location, Location, Location – Geo-marketing & Why it Matters [Infographic]
Via Scoop.it - Emerging ecosustainable alternative Energy technology and industry in the US, Australia, Europe and Africa
This piece is from Kissmetrics and it contains some very significant findings for everyone in business today, in the form of one of the better infographics I have seen. As the world changes and as new technology emerges, the phrase seems to have taken on new meaning. **Whether you have a retail location or not, you need to pay attention to the location of the consumer, and tailor your marketing message accordingly. Here are a few very significant statistics that caught my attention:
63% of smartphone users frequently use apps that require them to give their location (2010) Local online advertising expected to grow 255% to $35b by 2014 (U.S.) 90% of U.S. marketing agencies had clients requesting geographically targeted online ad campaigns (2011). 65% of companies are focusing on geographical context for their mobile marketing tactics (2011). See full article and infographic: [http://blog.kissmetrics.com/location-location-location/]
Via blog.kissmetrics.com